5 Tips to Build Brand Authority on LinkedIn
Leverage one of the best networking platforms to build brand authority with these five tips.
One of the most powerful ways for brokers to build brand authority online is by utilizing platforms that are free and already thriving. LinkedIn is a business-focused social media channel that allows for a tremendous organic reach of your brand. With the right content strategy, that organic reach will enable you to position yourself as a thought leader. By leaning into your expertise as a mortgage professional, you can create relevant content, which in turn will build brand authority and influence.
5 Tips to Build Brand Authority on LinkedIn
1. Consistency is key
Before you can build brand authority, your content has to be seen. The best practice is to post every day. Just like other social media networks, LinkedIn wants its users to spend as much time on the platform as possible. The more relevant content you create, the more LinkedIn will show your posts to your network.
2. Be the expert
Think about the audience you are trying to reach and the brand awareness you want to create. For example, did you just help a borrower with consolidating debt? What about helping them understand the value of buying a less expensive house by understanding their long-term goals? Tell the stories of what you do and enhance your reputation as an advisor.
Tell the stories of what you do and enhance your reputation as an advisor.
3. Utilize LinkedIn articles
You are limited to 1,300 characters in your LinkedIn posts, so if you have a great thought leadership piece, creating a LinkedIn article is the way to go. Just like a blog post, you can embed images, videos, and even audio. LinkedIn articles are trendy, and thus, LinkedIn will get your profile in front of more people if you are actively publishing articles.
4. Create conversations
People are still trying to figure out how to use LinkedIn to sell, so you will see a lot of those canned messages or connections with an immediate sales pitch. It is one of the reasons why some people hate LinkedIn, but it can be a HUGE advantage. Create conversations by getting to know those in your network, and find ways to add value by answering their questions as it relates to your expertise.
5. Engage with others
Social media is a two-way street, and as the name implies, it is about being social. Engage with others on their posts with commenting, reacting, and sharing. Unlike Facebook, LinkedIn will tend to have some great professional discussions where your expertise as a mortgage professional can add value. This is also a great way to build your network as others will reach out to you just by engaging in the comments.
Create conversations by getting to know those in your network, and find ways to add value by answering their questions as it relates to your expertise.
LinkedIn is an excellent channel for organic reach of your content. However, just like how Facebook has transitioned from organic to paid, there’s a good chance LinkedIn will eventually follow suit. Don’t miss your window of opportunity to build brand authority and ultimately attract more business.
Did this blog post give you new ideas for how to build brand authority on LinkedIn? Share it with your network on social media.
