Top Tech Tools for Mortgage Brokers
There’s a lot of technology out there. Not all of it is relevant to mortgage brokers, though. It’s important to be strategic when deciding which platforms to use and how to use them. To make it easier, we’ve rounded up our top essential tech tools for mortgage brokers.
Top Tech Tools for Mortgage Brokers
- Professional web presence
- Social media
- CRM (customer relationship management) platform
- LOS (loan operating system)
1. Professional Web Presence
Your clients need to be able to find you in search engines. So, don’t forget to optimize your Google Business profile. It should include your current contact information, service area, business hours, and professional photos. Encourage satisfied clients to leave reviews, and respond to each one personally.
The thing to remember about SEO? The website you drive users to needs to be as professional as the Google listing that got them there. Otherwise, you stand a good chance of a high bounce rate. Creating a professional website in your name, complete with your business’s brand identity, will help you stand out from the crowd and allow you to highlight your experience, services, and success stories. Luckily, you don’t need to know code to build a great site. Tools like Squarespace and Wix offer easy drag-and-drop layout options for every skill level.
2. Social Media
Social media allows you to show off your expertise while making it even easier for prospective clients to contact you. Plus, it’s a great way to build your brand and network with other industry professionals. Social media might not necessarily be where you make a direct sale, but it builds trust and client loyalty that ultimately generate more business.
We provide a full breakdown on broker strategies for different social platforms here: Essential Social Media Tips for Mortgage Brokers.
3. CRM (Customer Relationship Management)
Our business is all about relationships, so it should go without saying that having a way to track and maintain these relationships is vital to your success as a broker. A CRM is one of the most important mortgage marketing tools available. Certain sites like HubSpot and Salesforce allow brokers and other mortgage professionals to find out where their customers are in the sales funnel, distribute marketing communications, and take a big-picture look at the customer journey.
4. LOS (Loan Origination Software)
Your LOS can make or break your success as a broker. One of the major advantages of using an LOS is the automation component, which effectively puts the program in the driver’s seat. This means brokers and buyers can work through the mortgage process seamlessly. And when it comes to automation, our living loan engine, Octane®, gives brokers a serious leg up on the competition.
Octane Features that Automate Your Workflow
- Zero-click appraisals
- Self-healing workflows
- 24/7 debt monitoring
- Notes via email
- Anti-steering field population
Other Mortgage Broker Platforms: AI Options
These days, you can’t talk tech without mentioning AI. Most of the tech tools we’ve covered here have AI already built in. Still, there are a few standalone AI options for mortgage brokers to consider leveraging. But remember: The mortgage industry is very complex, and we deal with a lot of sensitive information. If you use AI, make sure you’re still adhering to all legal and regulatory requirements in your content.
Check out some of the best AI tools for a wide range of business needs here.
Technology is easy to access these days. The hard part is figuring out how to use it strategically.
